Social Innovation Practicum
**Note: This is a graduate level class
In the Social Innovation Practicum, students will learn about and support the design, development, assessment, and scaling up of innovative, sustainable approaches to addressing critical social and environmental problems in Durham and around the world. Working in multidisciplinary teams, students will gather and analyze data, develop recommendations, formulate implementation plans, and provide other support to clients that may include social entrepreneurs, funders, public sector innovators and policy makers, corporate social impact managers, and others. Participating students will have increased capacity for effective and thoughtful entrepreneurial leadership throughout their careers.
Clients/Community Partners for Projects:
Experiential education is a critical way that students will gain, test, and refine competencies concepts learned in class. Projects with these community partners will allow students to build and expand the skills critical to the social impact environment, while also providing clients with the added capacity needed to tackle a strategic business challenge.
Clients/Community Partners for this year’s practicums are listed below:
- Book Harvest—Childhood literacy development app (Design)
- New Development Solutions Group—Business model for new social venture (Strategy)
- The Scrap Exchange—Strategy for scaling/franchising (Strategy)
- RTI International—Implementation strategy for entrepreneurial ecosystem to support “A Better Toilet” initiative in India (Strategy)
- Women in Sports Tech—Stakeholder research and business model(s) to advance women’s careers in sports technology (Marketing & Strategy)
Download the Project Summaries here.
About the Instructors:
PAUL BLOOM: Paul has had a long career researching how the field of marketing can contribute to societal welfare. He has examined how marketing thinking can help to design better consumer protection and antitrust policies and has also done considerable research on social marketing, which involves developing strategies to encourage people to engage in more socially-beneficial behaviors (e.g., healthier living). Throughout his career, Paul has encouraged research by business scholars on social issues, chairing well-received conferences on the consumer movement, marketing and public policy, corporate social initiatives, and corporate responses to the obesity crisis. Paul is the author or co-author of more than 100 published articles, papers, book chapters, and books; including Scaling Your Social Venture: Becoming an Impact Entrepreneur (Palgrave Macmillan, 2012).
MATTHEW T.A. NASH: Matthew is Managing Director of Social Innovation & Entrepreneurship, Duke Innovation and Entrepreneurship Initiative. Matt leads and supports social innovation and entrepreneurship programs across the university. Matt also co-directs the social enterprise themed Duke Engage summer program in Detroit and leads the Executive Certificate in Nonprofit Leadership program for Duke Continuing Studies. Matt previously served as executive director of the Center for the Advancement of Social Entrepreneurship at Duke’s Fuqua School of Business where he led the Fuqua On Board program and launched the Global Consulting Practicum in Social Entrepreneurship, and has been a visiting lecturer at Duke’s Sanford School of Public Policy, where he taught an undergraduate course on entrepreneurial leadership and social innovation.
VIDEO: What are the core elements a venture needs to have in place before scaling? Hear Teju Ravilochan’s answer in the video below, based on his experience working with hundreds of ventures in his tenure as Co-Founder of Uncharted (formerly known as Unreasonable Institute).